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EXPERIENCES AND EMOTIONS

A NEW ERA FOR GROUP FITNESS

Presentation of the new workout concept “THE PROJECT: IMMERSIVE FITNESS™” and the sports goods collection of the two Global Players REEBOK and LesMills especially developed for the concept.

  • Concept and creation of space design
  • Visual Language defines the brand experience
  • Integration of innovative media installations
  • Development of idea and roadshow concept
  • Europe-wide logistics and tour planning
  • Organisation and implementation

Video

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