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WELCOME TO "CASA DA COPA"

WELCOME TO
"CASA DA COPA"

A show room full of virtual and haptic experiences


As part of its product portfolio presentation for the FIFA World Cup 2014 in Brazil adidas welcomed its most important distributers, sales and marketing officials, employees, athletes and brand ambassadors to the "Casa da Copa"

  • Concept and creation of space design
  • Visual language defines the brand experience
  • Integration of innovative media installations as well as virtual, interactive video walls
  • Organisation and implementation

Video

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BRAZIL EXPERIENCE ZONE

AWARDS

BOB AWARD 2013

IF Communication Design Award 2014

FAMAB AWARD 2014

ADC AWARD 2014

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FUTURE WALK
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CASA DA COPA
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JERSEY MAPPING ROOM
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FEDERATION ZONE
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OFFICIAL MATCH BALL ROOM
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SHOP-IN-SHOP AREA